The Business of Branding: Establishing your Brand Style

Now that you’ve turned your brilliant business idea into actionable company goals, it’s time to create your business’ identity. What makes a business recognizable? Often times it’s their unique product or their friendly staff, but the way you visually present your company also has a lasting impression. For this week’s The Business of Branding topic, we’ll show you how to establish your brand’s style, from designing your logo to selecting the perfect color palette.

Get Inspired

Many aspiring small business owners dream for years of turning their passion into a full-time job, so finding inspiration for their brand style is easy. Whether you’ve already gathered elements for your dream brand or really aren’t even sure where to begin, creating an inspiration board will help you keep all of your thoughts in one space. Before you begin nailing down your style, look for logos, fonts, design elements and color palettes that speak to you. If there’s a brand you love or that makes you feel something you’d like your customers to feel, look to them for inspiration. While you never want to mock an existing brand, it’s ok to find pieces of inspiration in others. Just be sure your brand is unique in its own ways so it stands apart.

Create your Logo

Once you’ve found different elements of inspiration, the best place to begin is with your brand’s logo. While other elements of your brand’s style will be greatly important in branding your business, your logo is at the core of your brand and should be designed with that in mind. Many small businesses choose to hire a Graphic Designer because they know best how to take your inspiration and create the logo you’ve been dreaming of.

“Designing the perfect logo can seem like a very crucial or stressful task, but breaking it down into smaller steps makes it more feasible, and also a lot more fun,” said Graphic Designer Elizabeth Wyatt. “I recommend coming up with a list of adjectives or ‘buzz words’ that describe or convey what you want a customer to feel when they see your logo. Knowing whether you want your logo to be lighthearted and casual, sophisticated and serious, or anything in between, is a perfect first step that can tremendously help in guiding you or your designer in the right design direction for your brand.”

Whether you hire a designer or create your own logo, it’s a good idea to have different variations. Start with your main logo then design a smaller variation, like an icon, that will be easier to add to pictures, graphics, etc.

Choose your Font(s)

Many people believe their font(s) should be chosen before their logo is designed, but the opposite is actually true. Your fonts should be complimentary to your logo since your logo is the main point of focus. That being said, your typography is still a crucial feature of your branding. Different fonts have the power to make your customers feel a certain way, just like colors do. More and more companies are choosing to use multiple fonts in their branding, but if you do go that route, it’s extremely important your fonts work well together.

Select your Color Palette

When choosing your color palette, consider your company goals and think about what you want your brand to feel like. If you’re opening a holistic spa, you may choose shades of blue which represent loyalty and calmness. Choose shades of yellow if you want your customers to feel energized and positive when they interact with your brand. After you’ve determined what emotions you’d like your company to evoke, choose your brand’s main color and a few complimentary colors. Be sure they aren’t battling one another for your customer’s attention.

Pick your Design Elements

Finally, it’s time to choose your brand’s design elements. These elements can be many different things including textures, graphics or images, to name a few. While they may seem like a minor detail, you’ll be surprised how often you’ll use your design elements when creating your website, establishing your social media presence, etc.

Creating your brand style is one of the most important things you’ll do while getting your small business off the ground! Establishing a cohesive, memorable brand for your business will help you connect with your future customers, and will also make sure they remember who you are. Now that you’ve spent so much time developing your brand style, be sure to compile all of these elements into a brand style guide. Your style guide will help you stay consistent in your business’ branding and will also make it easy for new hires to quickly catch on. Next time, we’ll discuss how to identify your brand’s culture and make your business more relatable to consumers.

 

The Business of Branding: Establishing Company Goals

Most small businesses are born from a dream. Business owners, especially of start-ups, are bursting with ideas and dreams, but without goals, these ideas often fail to materialize. When establishing company goals, it is vital to turn lofty ideas into actionable goals. This week, our the Business of Branding series will focus on how you can set company goals. These steps can help you feel less overwhelmed and more prepared to turn your great idea into a thriving business.

Who Are You?

Before you delve into writing actionable goals, you must first define who you are, what your company offers and how you’re different from your competition. Every successful company has a unique identity in the marketplace. (Businesses that don’t often don’t last.) Before you can start reaching out to customers, you must first know who you are and what you are going to offer your target audience. Think about what made you want to start your own business to begin with. Did a bad experience with a competitor make you want to do the job yourself? Do you have a unique spin on a product or service you frequently use? Do you possess a unique skill? Recalling what made you want to start your business can help you define who you are and what you want your company to prove to its customers.

What is your Product?

What do you want to offer your customer? Are you selling handmade bracelets, bacon flavored cupcakes or throwback style clothing? Are you offering landscaping services or painting shutters? You most likely already know what you want to offer, but you must also know what makes your product or service one-of-a-kind. Perhaps you have a passion for bold prints and patterns. You have everything you need to make retro cherry print skirts, tops and scarves. You also, for example, have a knack for paring patterns. You, and only you, know how to make houndstooth and cherry prints live harmoniously. Once you have defined what is unique about your skill set, your product and how you’ll create it, it’s time to define who your customer is.

Who is your Ideal Customer?

Do you dream of traveling and setting up pop-up shops, or do you want an established location where customers know they can find you? Knowing how you want to present your products will help you determine who your target customer is. If you are selling retro print clothing, for instance, your customer could be a rockabilly, an artist, a performer or all of the above. If you want to travel and set up pop-up shops to sell your patterned skirts and tops, you would need to stay up-to-date on concerts, trade shows, burlesque shows and other happenings that would attract your ideal customer. If you want to sell your wares from a brick and mortar store, imagine where it should be located. For vintage patterns and rockabilly clothing, for example, you would most likely want your shop next to antique stores, coffee and book stores and other small boutiques. Think about who you want to market to, and then decide how you will reach them.

Set S.M.A.R.T. Goals

Once you have defined who you are, what your product is and who you want to market to, you can begin to determine your goals. It is important to make your goals actionable. Use S.M.A.R.T goals that are specific, measurable, achievable, results-focused and time-bound. For example, how much revenue do you plan to earn in your first 6 months? How many events do you plan to attend in order to sell your wares? When and where are these events? How many contacts did you make at each event? Every company will have very different goals, but these goals should always be measurable and attainable. When you reach a milestone or goal, remember to celebrate your success! Record when and how you reached this goal, and be prepared to repeat these successful steps. Also, don’t be afraid to fail. Failure will only help you learn what doesn’t work, and what to avoid in order to keep moving forward.

Once you know what you want to offer your target audience and what your actionable goals are, you can begin planning what your company brand will look and feel like. Our next post will focus on establishing your brand’s style, including choosing your color palette, selecting design elements and selecting other imagery that will attract your ideal customer.
Meanwhile, find out about the different types of small businesses and what the 15 most profitable small businesses are.

Our Most Popular Products for Both your Business Needs & Wants

At Holmes Custom, we pride ourselves on being a great place to work. We love having a company full of people who enjoy coming to work each day and believe it’s key to our success. But one of our other major goals is giving our customers the tools they need to do just the same. Whether we’re helping you increase work efficiency, or motivate your employees on a daily basis, we strive to be the place you can turn to when you need anything office-related. From rubber stamps to identification tools, motivational signs to employee gifts, here at Holmes Custom, we have just the personalized product you’re looking for. So today we’re bringing you a few of our top-selling products alongside some of our newest additions to show you we’re your one-stop-shop for all of your business needs and wants.

  • Full-Color Name Tags

In any workplace, effective communication is highly important. Name tags are a valuable tool for any business no matter what your environment is. If your employees are often communicating with customers, name tags will eliminate barriers and make them more approachable. In the same way, name tags in an office setting allow your employees to know one another’s name and job title before a formal introduction takes place. Our custom, full-color name tags are a customer favorite because you can design them to perfectly match your business’ brand.

  • Engraved Desk Plates

Whether your employees are engaging with customers or employees, a desk plate also makes communication easier. A desk plate recognizes your employees and shows them they’re a valuable, permanent member of your team. Our engraved desk plates are offered in a variety of different colors and textures so you’re sure to get exactly what you had in mind every time. You can also go the informal route by ordering a funny desk plate to brighten and liven up your employees’ desks.

  • Custom Signage

Custom signs are essential to any business because they keep customers and employees informed. Whether you own a retail store and need to direct your customers to the fitting rooms, or you’re the manager of a busy restaurant and want to inform your guests there is a step down into your dining room, there’s a sign for it all. The best part about our engraved, full-color signs is you personalize them with your brand’s logo or colors to reflect your business in a professional way.

  • Logo, Office & Address Stamps

Stamps will always hold a special place in our hearts because they brought our small business to life. These days, there are a wide variety of stamp styles to choose from. There’s the old-fashioned wooden hand stamp, the self-inking stamp and the pre-inked stamp, each of which has its own perks and purposes. There are also an endless number of uses for your rubber stamps, from branding your small, local coffee shop with a logo stamp, or increasing your office’s efficiency with stock office stamps.

  • Custom Embossers

The art of embossing is something that has been appreciated for centuries. Embossers are widely used in the offices of notaries, architects, engineers, etc. but there are many other ways to use your custom embosser. A logo embosser is a great way to elegantly brand your business, either on envelopes or with an embossed seal.

  • Motivational Signs

One of our more recent additions to Holmes Custom is our collection of motivational signs. Whether you’re ordering one for your own desk to get you through those long Mondays, or want to increase company culture within your business, these colorful, inspirational signs are sure to increase morale. Make your company a great place to work by giving your employees a sense of encouragement every day.

  • Employee Awards & Gifts

Another great way to improve your company’s culture is with employee awards and gifts. A small token of gratitude goes a long way, so remind your team how appreciated they are with rewards. For example, celebrate an employee’s work anniversary with a personalized gift, or give out funny awards at the company’s holiday party.

Whether you need a stock office stamps for your team of receptionists, name tags for your retail professionals, or motivational signs to hang in your business’ break room, Holmes Custom is your one-stop-shop for all of your business needs and wants! We’ve evolved in many ways over the years, as both a company and in the products we produce, and we’re not stopping any time soon. We’re so excited to see how popular some of our newest products become. Stay tuned to see what we’ll have to offer you next!

 

 

5 Affordable Ways to Brand Your Small Business

You’ve developed your product or service and you believe your idea has unique market value. You’ve thought of a memorable company name, bought your domain name, established a phone number and address, and you’ve even designed your logo. You’re ready to put your company mission into action, right? Not just yet. Before you start reaching out to customers, there is a one last step that can help transform your mission from an intangible ideal into a cohesive, memorable brand. This involves creating solid and trustworthy correspondence with your audience. To do this, there are 5 very affordable things that can let customers know your company is legit and here to stay:

  1. An Official Logo Rubber Stamp:

For just $10 you can have a rubber stamp with your official company logo. This stamp can be used for many branding purposes. Selling homemade soaps? Stamp paper bags or boxes with your unique logo! Sending out mailers or company collateral? Make sure the envelope and paper is stamped with your logo. You can even create your own business cards using a logo stamp. It is vital to keep your company logo in front of customers, and a rubber stamp is an affordable marketing tool that keeps your business from being lost in the shuffle of start-ups and fly by nights.

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Logo stamps can be simple, featuring only your logo, but they can also include your logo, address, phone number, website, social media page and more.

 

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  1. An Address Stamp:

Have you ever come across an e-commerce site that had no contact number or physical location? You didn’t trust placing an order did you? How about a sales person who came to your door and did not have a business card? Obviously that person was either not trustworthy, or had no real interest in gaining your business. Small and affordable details can make your company look trustworthy and official. An address stamp can be used on mail and paperwork to let customers know you have a location where they can meet you in person, if needed. Even if your location is your garage, having a real life way of being reached makes your business more trustworthy to customers.

 

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  1. Custom Mugs or Promotional Items:

Start-up businesses often don’t have the budget to order bulk marketing collateral or free swag to hand out to customers. (Although there are many places online, like VistaPrint.com, that offer huge discounts on promotional items and business cards.) If you are just starting out, but want to give your business some real life brand power, how about customizing a mug? Even if you order just enough for your staff, coffee mugs are a great way to get your logo in front of more people. At a slightly higher price point, SIC cups and tumblers can be engraved with a logo.

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  1. Custom Signs with Business Logo and Information

If you have a physical location, make sure you post appropriate signage to let customers know who you are, when and how you can be reached if they stop by during non-business hours, and what service or product you provide. Make sure your sign ties in your unique company message, logo, name, phone number and other important information. Depending on the size of sign you need, custom engraved plastic signs start at just $10. It doesn’t get much more affordable than that, and an engraved sign proves once again to customers, that your business is legitimate and trustworthy.

  1. Custom Front License Plate

Many small business owners work from their cars. Whether you’re traveling around town to give estimates on home maintenance projects, or you meet with clients at coffee shops, you can back up your branding efforts by attaching a custom license plate to your vehicle. Custom license plates start at less than $25 and can get your business logo and contact information in front of many potential customers. Custom front plates make you look like a professional business owner. Other products, such as magnetic signs and clings can provide even more information, but custom plates offer a classy appeal that completes your offline marketing efforts.

Custom Front License PlateIn this digital age, it’s important to remember to reach people in real life, and to have a physical place to send your online audience once they’ve learned about your brand either online or offline. Branding and trustworthiness are born from a strategic marriage of online and offline marketing efforts. Real world marketing should reflect your online image and voice. Once customers recognize your logo, are made keenly aware of your image and mission, and know how to reach you online and offline, you can use sales, promotions, events and other happenings to create a stronger relationship with your audience. Trusted, traditional marketing is still alive and well, and you can use stamps, signs, mugs, license plates and more in order to give your start-up a real chance to compete and grow in a saturated market.

The Elves on the Shelf Serve Lunch

elves-on-a-shelf-smallerWhen motivating your employees to reach a goal, no matter what that goal may be, it’s hard to beat the free food incentive. But our CEO and CFO managed to do just that. How? Well, not only was there free food on the table, but they also agreed to serve us lunch… dressed as ELVES!

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That’s right – as if a catered lunch from Taco Lu wasn’t enough, we also got to enjoy Bryan Croft and Steve Fernandez, who we know as “Fern”, dressed up in Buddy the Elf costumes.

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During our final month of the year, we have all kinds of incentives to reach a certain number in revenue. These incentives include ice cream sundae parties, pizza parties, catered lunches (yes – we like food here), scratch off lottery tickets, bowling parties, tickets to local sporting events and more. There’s no better way to get everyone here at Holmes Stamp & Sign all pumped for, what we called this year, “The Holmes Stretch.”

elf-on-a-shelf-8Giggles were heard throughout the office a few minutes before noon last Thursday. As Bryan and Fern emerged in their full Elf attire, photos were snapped and jokes were thrown around. Large to-go containers were uncovered and the smell of tacos traveled through the building. We all got in line and one-by-one they served us tacos, rice, beans, salsa, queso and tortilla chips. Laughter, satisfaction, but most of all accomplishment filled the room as we all indulged in our catered lunch.

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As lunch came to an end, we all gathered around the Christmas tree set up in our Marketing suite. Bryan and Fern not-so-excitedly posed for pictures as they knew they would soon be posted all over the Internet!  After a few group photos, some normal and some silly, we headed back to our work stations.

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Part of what makes Holmes Stamp & Sign so special is our company’s culture. Success and customer satisfaction is certainly very important to us, but our leaders always emphasize the importance of enjoying our work. Here at Holmes, we’re more than co-workers – we’re more like a family.

Merry Christmas and Happy Holidays to you and yours! From your friends at Holmes Stamp & Sign.

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#Holmies Take Over the #MannequinChallenge

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In the digital age, a new trend is always being born. We all remember the Ice Bucket Challenge and even the planking phenomenon. Many of us shook our heads in disbelief as we watched the first videos. But over time, the videos went viral and soon we found ourselves dumping a bucket of ice cold water over our heads and willingly lying face down on the dirty ground. Well if you haven’t heard, there’s a new trend in town (or in the Internet world) and it’s called the Mannequin Challenge.

Started by a group of students at Jacksonville’s Ed White High School, just a few miles away from Holmes Stamp & Sign, the Mannequin Challenge involves a large group of people pretending to be frozen in all kinds of positions. The top video on YouTube has received over seven million views. People from all over the world have participated in the challenge including Michelle Obama, the Clinton campaign, Beyonce and a number of famous athletes.

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Since we love to have fun here at Holmes Stamp and Sign, we decided to give the Mannequin Challenge a try… and it was a BLAST! Watch the #Holmies take on the challenge here:

The Mannequin Challenge may look easy, but it’s actually not as simple as it seems (especially if you have some rambunctious participants J). What looks like a group of just holding perfectly still, actually takes a little preparation. If you’ve been thinking about joining the world in this trend, follow these steps to execute the Mannequin Challenge!

  1. Select a leader: It’s always easier to organize a large group of people when there’s someone in charge.
  2. Find a large (the more the better) group of participants and find out when they can do the challenge.
  3. Set a time and date, then make sure it’s effectively communicated to the rest of the group.
  4. Establish a location and also communicate this to the group.
  5. Choose a videographer (maybe the group’s leader)! Stabilizers are a great filming tool if you have one available. If not, just try to keep a steady arm while filming.
  6. Once everyone’s at the location, have the leader instruct them to hold their favorite position (It can be normal, funny or odd – but remember, unique poses will separate your video from others!)
  7. RECORD! Have your videographer walk through the crowd, recording everyone’s “frozen” position and paying attention to those that stand apart. Make sure everyone holds as still as possible.
  8. Once you’re done, celebrate your awesomeness!
  9. Optional: Lay the audio track “Black Beatles” by Rae Sremmurd behind the video before posting.
  10. Have the leader post the video to social media, then have the rest of the group share the video to ALL of their platforms so you can get the most views as possible.

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Congratulations! You’ve successfully executed the Mannequin Challenge. Now sit back, relax and hope your video goes viral. If not, you’ll have a fun, humorous video to watch for years to come! Above all, the Mannequin Challenge is about having FUN, so make sure to do that.

 

 

The Haiti180 Perspective

On a Monday morning, Holmes Stamp & Sign CEO Bryan Croft woke up earlier than most Mondays and prepared for a full day of travel. A 12-hour-journey would take him and his friends, including Holmes’ IT Manager Daniel Kellogg, to what would’ve felt like a different world for most. With nine suitcases full of donations they headed to Haiti on a mission’s trip. Two plane rides later, they arrived in Port au Prince, what he described as the “true poverty” of Haiti. Their day of travel wasn’t close to over yet as they climbed into a canter truck and headed west past the city, coast line and mountains.

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After a five hour road trip, they arrived at their destination: Kay Mari, an orphanage that houses 35 children between the ages of nine months and thirteen-years-old. These children, as Bryan put it, are the ones who’ve “hit the jackpot” in comparison to the other locals because they consistently have food and shelter. The orphanage and a church sit on a gated piece of land. Katie, the backbone of the orphanage and an Ohio-native that traveled there as a missionary seven years ago and never returned, and seven locals all care for the children.

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At the heart of this orphanage is an organization called Haiti180. Founder Sean Forrest first travelled to Haiti in 2002 and experienced the lack of love and compassion each child received in the orphanage system due to a need for more caretakers. From there, he and his group built and now operate Kay Mari, a state-of-the-art school, an elderly home and are working to build a medical facility.

The children ran straight to them when they arrived at the orphanage. Now his fifth trip to Kay Mari, Bryan said he’s built a relationship with some of the kids and they recognize him, just waiting for him to bring out the tootsie rolls.

The days to follow would be full of digging a large hole for the orphanage’s new well, walking the children to their school miles away and dividing donated items brought from home and spreading them throughout the surrounding village. They’d eat chicken boiled in a pot of hot water, level the ground of the orphans’ home and kick soccer balls around with the kids. They’d tend to a 38-year-old man who lives miles away from the orphanage named John Simone.haiti14

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Five years ago, John was in a motorcycle accident that left him paralyzed. With no family to take care of him, he lays helplessly in a small, clay hut day in and day out, unable to move and care for himself. When Bryan and his friends arrived, Katie expressed her great concerns for the man and they all quickly agreed to help however they could. So with the little supplies they had, they walked to the man’s home daily to care for his brutal bed sores and give him a reason to smile.

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“We went there four days in a row and the first day it was like we made eye contact with him but that’s it. But by the last day, and he could hardly move,” said Bryan, “But he was trying to grab our hands and say ‘Thank you!’”

Bryan said he returned to Jacksonville, FL. with one word resonating in his mind: perspective.

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Bryan Croft and Kelly (Weedon) Noda met at Christ the King Catholic grade school in First grade, have remained friends over the years and were a part of the group of missionaries that went on this trip, pretty fun for a 30+ year friendship to end up in Haiti together, and you never know what you can and will accomplish with the people you meet in first grade!

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Haiti180 brings missionaries  to Kay Mari every year to help build and support a self-sustaining environment so the children can grow to one day be the leaders Haiti needs. Whether you form your own group or join an existing one, the opportunity to change your perspective and help someone much less fortunate is always there. You can also donate toward their current goal of $220,000 which will help them complete the medical facility.

Visit www.Haiti180.com to learn more about the people of Kay Mari, to apply to be a missionary or to donate to the cause.

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Holmes Stamp & Sign’s Blood Drive

Throughout the year, we make time to distract from our usual work and give back to those in need. When you give to someone else, not only are you impacting another’s life – but you’re also impacting your own. Helping someone else ignites a joy within us that’s undeniable. This time around, Holmes Stamp & Sign hosted a blood drive with the help of OneBlood.

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On Friday, November 11th the big red OneBlood bus pulled into our parking lot bright and early. Our Human Resources Manager, Elena Rend, directed the large vehicle as it struggled to find space in our parking lot.  At 8:30 a.m., donations began!

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Thirteen of our employees squeezed tight on red and blue, foam rubber balls as the OneBlood nurses drew their blood. All donors received a OneBlood fleece blanket as well as a wellness checkup including blood pressure, temperature, iron count, pulse and cholesterol screenings.

Holmes Stamp & Sign makes it a priority to host a blood drive multiple times a year. In fact, this was our third blood drive in 2016 alone! There’s plenty of other organizations also contributing to this great cause like various Walgreens locations and movie theatres offering incentives like free movie tickets.

If you’re interested in donating, OneBlood has donation centers located from the most southern tip of Florida all the way up into Georgia. Or you can park the big red bus in your organization’s parking lot for a few hours and get your employees involved, too!

Visit www.OneBlood.org to find out more about donating and/or hosting a blood drive.

While you’re there, visit the “I am OneBlood” tab to learn about all the lives this small gesture is impacting!

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Inspiring Change With Random Acts of Kindness

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Photo courtesy of blog.mint.com

There comes a point in nearly everyone’s life, where they sit back and look at all of the things they have accomplished with their lives. For some, this simple realization is enough – for others, they decide to do something about it by giving back.

For those that may not have the time to volunteer at their preferred local charity, they choose to join groups full of other like-minded individuals and take part in random acts of kindness. But what started as a phrase to describe an event has turned into a whole movement by the same name. All over the world millions of people are joining together to give back and to send a little more positivity out into the world.

From well thought out organizations to small close knit groups of friends – these groups are helping out others all over the world. Together they send out packages, envelopes, and more with the express hope of brightening someone’s day.

cool to be kind holmes stampIt’s no secret that there is a great deal of negativity in the world today so when one person does something good or charitable for another person, the hope is that it will produce a domino effect and inspire others to go out of their way to do something kind for someone else. It doesn’t always have to be a gift of some sort – a random act of kindness could be as simple as smiling at a complete stranger you pass on the street or in your office building.

We are so happy to see the Random Acts of Kindness movement picking up steam and gaining in popularity! With that being said, we’ve taken it upon ourselves to do what we do best and make some stamps! So now when you or your group send out a special gift or package to someone, you can mark it with one of our RAK stamps!

To make sure we got it right and in order to help out with this awesome concept, our designers consulted with some of the groups who send these RAK (Random Act of Kindness) packages out all the time. We wanted to know what it was exactly that they would like to see in a stamp. As a result, we have six new RAK themed stamps for sale on our website!

RAK stamp at holmes stamp & signUnlike our address stamps, these stamps can’t really be customized with your own personal information, but we do allow you to choose from our assortment of ink colors! Each of our stamps has been made up with high-quality materials and has been designed in a way that guarantees you the best possible impression every time. To ensure a superior product, we check each and every one of our stamps before they leave our manufacturing facility.

Feeling inspired? There is no reason to wait for someone to send you a gift to start the domino effect! Order a stamp that spreads an act of kindness.

Need some random act of kindness ideas? Here’s 101!