PPC Specialist

Join the HC Brands Family!

At HC Brands, we are passionate about selling custom products. The PPC Specialist is an integral part of the Marketing team. You will have the opportunity to work closely with the Director of Online Sales and be a member of a quickly-growing e-commerce company.

Who we are looking for:

• 2-3 years of experience in pay-per-click and data analysis
• Bachelors in Marketing, Digital Media, or a related field is preferred
• Monitors PPC account activity daily (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.
• Create compelling/persuasive ad copy in SEM ads and on landing pages to drive conversions
• Responsible for analyzing data in Google Analytics--and other analytics platforms--to make informed decisions to increase the client's KPI's
• Conducts keyword research and selection for pay-per-click campaigns and makes suggestions for keyword driven content on search engine optimization (SEO) projects. Provides ongoing support of SEO initiatives including reporting, analysis, and optimization.
• Creates, categorizes, and refines keyword lists to create a comprehensive campaign that drives qualified visitors to client sites and reflects service line flight plan marketing efforts.
• Excellent communication skills and strong analytical thinking

Why join the “Holmie” team?

• Fantastic compensation and benefits package.
• Passionate people who love to work here!
• Company events such as baseball games, bowling nights and many more.
• Volunteer opportunities to give back to the community.
• Numerous opportunities for career growth and promotion within the company.
• Every team member can submit creative ideas that has an impact on the business.