Meet the Team

"To win in the marketplace you must first win in the workplace." - Doug Conant

For over 62 years, Holmes Custom has believed in one thing above all else: employee culture. We believe that when our team is happy and healthy, they're productive and efficient. They deliver our customers the best possible product and service when we work together and have a fun work environment.


Because of this, we place a huge emphasis on team building and creating an atmosphere where it’s exciting to work. From our annual Memorial Day BBQ and Olympics to regular sporting event outings, to our Charity Committee, Blood Drive, Halloween Costume Contest, Bring your dog to work day, and December Employee Incentive program, there's plenty of activity and excitement on campus.  Are you looking for an exciting career in Information Technology, Marketing, Production or Customer Service?  Visit our Employment Oppourtunities page to learn more about what positions are available right now.  Or email your resume and cover letter to

Though we know that employees make the company go around, so does the leadership.  Here's a little bit more about who's behind Holmes Custom.

The Leadership Team:

 Bryan Croft, President & CEO

 Bryan received a Marketing degree from the University of North Florida and joined the family Company in 1998 starting in production of nametags, learning the business and the products we manufacture. Bryan pushed the company into selling online in 1999 and moved out of production into sales and marketing. Since purchasing the company in 2009, Bryan spends his time thinking about innovation and how we can sell more stamps, signs, and other products. He is also driven by a passion to analyze and improve processes, especially how we can manufacture our products more efficiently.


Steve Fernandez, Vice President & CFO

 Steve received his Bachelor of Science in Computer Engineering from the University of Florida and Masters of Business Administration (MBA) from the University of Texas at Austin. Steve joined Holmes Custom after a career with Fortune 500 companies including IBM, General Electric, Lockheed Martin, and Fidelity National Financial. Early in his career, Steve designed and developed semiconductors and computer systems. After receiving his MBA, Steve moved into corporate leadership roles and finance positions. His current passion is helping Holmes Custom evolve from a small family business into a national leader in the Marking Industry which includes custom stamps, signs, plaques and awards. Steve is actively involved in finances including M&A, as well as  providing leadership to the technology and operational teams.

The Management Team:

 Daniel Kellogg, Information Technology

  Daniel graduated from Florida State University summa cum laude with dual degrees in Management and Management Information Systems. Daniel worked for Deloitte as a consultant in the public sector, tackling both functional and technical projects. He took his experience to Holmes Custom, leading the technology department.  Daniel enjoys improving business processes, working internally to design and build systems, and ensuring the scalability of the company's infrastructure. Daniel believes a strong technology team is a key part of the organization's path forward.


Danny Jackson, Customer Focus

 Danny graduated from the University of Georgia with a Bachelors of Business Administration in Management. Danny began his career in the Marking Device industry with Federal Stamp and Seal (FESSCO). Brought on as an outside Sales Representative with a focus on the independent office supply community, Danny quickly established the ability to work with current customers, refresh old relationships, and bring on new business. During Danny’s four years at FESSCO, he managed outside sales, customer service, marketing, and contract development. FESSCO was acquired by Holmes Custom in December of 2012 and Danny is continuing his role as manager of the Wholesale division of Holmes Stamp, known as All American ID. Current wholesale customers include office suppliers, promotional products dealers,  and online retailers. After year over year revenue and efficiencyimprovements in 2013, the All American ID brand continues to increase revenue, website engagement, number of active customers, and geographic areas served.


Elena Rend, Human Resources

 Elena is the Human Resources Manager of Holmes Custom. Studying at Palm Beach State College in Business Administration & Management she has over 14  years experience in the human resource field ranging from training, benefit administration, compensation, employee relations, development and strategic planning.  Elena serves as the liaison between managerial policy and the human element of human resources with great care given to the needs of the employees. As an HR  professional Elena has been a member of the National Organization of the Society of Human Resources (SHRM) and recently joined the local Jacksonville Chapter and also belongs to the American Payroll Association.


Libby O'Regan, Brand Strategy and Creative

 Libby earned dual degrees from The University of Michigan, Ann Arbor, graduating with a BFA in Printmaking and a BA in Communication Studies. She was previously the Vice President of Sales and Marketing for a nationally recognized consumer product brand, and prior to that a Regional Manager for a promotions and demo company based out of Irvine, CA. At Holmes Custom, she oversees brand strategy and messaging, social media, Internet Marketing, Wholesale and Retail advertising and collateral design, Content writing, and Product Development. She also works with national corporate sales accounts and new business development.


Marc Rials, Operations

 Marc is a highly accomplished executive with domestic and international experience in operations, management, product distribution, technology deployment, business acquisitions and strategic planning with start-ups and established organizations. He is a results-oriented team leader with proven success in market identification, critical thinking and problem solving. Marc studied at Louisiana Tech University and Augusta State University. He is also a 10-year veteran of the U.S. Army as an Intelligence Analyst, studying at the National Cryptologic School and worked for the National Security Agency. Most recently Marc was the Chief Operating Officer of a testing and marketing organization in Florida. As the Operations Manager of Holmes Custom, Marc is responsible for maintaining our profitability and overall business sustainability. His goals are to continuously search for process improvement opportunities and lead our teams through excellence.


Here's a peek at the entire Holmes Custom team and a look at our core values, which we abide by and recite every single day.

Core Values